our why
hi, i'm ishita, a NASM-certified trainer with a deep love for movement and a passion for helping women build strength they can actually feel.
as i've grown older, my relationship with fitness has evolved from rigid routines to something more intuitive and empowering. lifting has become my anchor; a way to feel clear, consistent, and at home in my body: and i wanted others to experience this too.
as i coached more women and dove deeper into the science, though, i realised something was still missing; not just in how we train, but what we train in. that's where the activewear came in. builtwithhabit was born out of a desire to create gear that's as intentional as the training itself: high-performance, skin-safe, and free from the hidden plastics and toxins found in most athletic wear.
today, i blend that lived experience with science-backed coaching and thoughtfully-engineered apparel: to support your habits, from the inside out.
hi, i'm ishita, a NASM-certified trainer with a deep love for movement and a passion for helping women build strength they can actually feel.
as i've grown older, my relationship with fitness has evolved from rigid routines to something more intuitive and empowering. lifting has become my anchor; a way to feel clear, consistent, and at home in my body: and i wanted others to experience this too.
as i coached more women and dove deeper into the science, though, i realised something was still missing; not just in how we train, but what we train in. that's where the activewear came in. builtwithhabit was born out of a desire to create gear that's as intentional as the training itself: high-performance, skin-safe, and free from the hidden plastics and toxins found in most athletic wear.
today, i blend that lived experience with science-backed coaching and thoughtfully-engineered apparel: to support your habits, from the inside out.
our brand mission
sweat smarter. live stronger.
at builtwithhabit, we blend science-backed coaching and skin-safe activewear to help you train smarter, feel stronger, and build habits that last.
on the coaching side, we root things in the basics: resistance training, whole-food nutrition, and sustainable structure, personalised to you. smart, science-backed progress.
on the activewear front, we're rethinking apparel from the fiber up. no polyester, no plastic-based coatings, no harmful dyes, no greenwashed gimmicks - just skin-safe fabrics engineered for real performance. from glute-sculpting leggings to high-support bras, our pieces are seamless, sweat-wicking, and intentionally-built for intense motion.
sweat smarter. live stronger.
at builtwithhabit, we blend science-backed coaching and skin-safe activewear to help you train smarter, feel stronger, and build habits that last.
on the coaching side, we root things in the basics: resistance training, whole-food nutrition, and sustainable structure, personalised to you. smart, science-backed progress.
on the activewear front, we're rethinking apparel from the fiber up. no polyester, no plastic-based coatings, no harmful dyes, no greenwashed gimmicks - just skin-safe fabrics engineered for real performance. from glute-sculpting leggings to high-support bras, our pieces are seamless, sweat-wicking, and intentionally-built for intense motion.