hi, i'm ishita, a nasm personal fitness trainer [non ncca-accredited] with a deep love for movement and a passion for helping women build strength! i grew up playing basketball, cycling, dancing - spending hours under the sun. then, during the pandemic, lifting became an anchor for me.

i started coaching in mid 2025 and it quickly became one of the most meaningful, fulfilling parts of my life! working with women who show up despite busy jobs, long days, family responsibilities, the general chaos of life and watching them reconnect with or unlock new parts of themselves - is incredibly powerful.

as i coached more clients and dove deeper into the science, i realised something was still missing: not just in how we train but what we train in. that's where the activewear came in! builtwithhabit was born out of a desire to create activewear that's as intentional as the training itself: high-performance, skin-safe and free from the hidden plastics as well as toxins found in most athletic wear!

what a ride it's been so far... and we're just getting started!