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Insights, stories, and practical tips on fitness, wellness, and building sustainable habits.

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a love letter to london: why stepping away from my desk for 3 months renewed my creativity for bwh

a love letter to london: why stepping away from my desk for 3 months renewed my creativity for bwh

i spent six weeks in london (and a month traveling around southern europe before that!): my longest stretch away from my desk since starting builtwithhabit. i thought stepping away would slow me down, but it did the opposite. this is a love letter to the city that reminded me why creativity, connection, and curiosity are just as essential to building a business as discipline and focus!

Ishita R Mahajan
backstoryearlystagefounderhabitsjourneylore
building habits that actually stick: the science behind repetition

building habits that actually stick: the science behind repetition

the secret to transformation isn’t willpower: it’s systems and wiring. in this post, i unpack the brain science behind habit formation and how i’ve leveraged it to build both strength in the gym and builtwithhabit from the ground up!

Ishita R Mahajan
habitshighestselfneurosciencepowerofrepetitionselfcare
the skin-safe fabric deep dive: what actually makes activewear low-tox?

the skin-safe fabric deep dive: what actually makes activewear low-tox?

with so much jargon on clothing tags, it can be hard to understand what fabrics we should be avoiding versus opting for! this skin-safe fabrics deep dive summarises the 'go's' and 'no-go's' in the garments space, with some insight into what we're doing differently at bwh!

Ishita R Mahajan
activewearinformedchoiceslowtoxlivingnontoxicsustainabilitysustainablewellness
the low tox living starter pack: where swaps matter the most

the low tox living starter pack: where swaps matter the most

in a world where it feels like everything is quietly toxic, i share a simple framework for making your home a little safer, one room at a time. from the kitchen to the closet, this guide breaks down red flags to watch out for and low-tox swaps you can start with today (without overhauling your entire life overnight)!

Ishita R Mahajan
actionableswapsinformedchoiceslowtoxlivingsustainabilitysustainablewellness
the truth about sustainable wellness: what your choices really mean for the planet

the truth about sustainable wellness: what your choices really mean for the planet

sometimes, wellness isn’t always as “green” as it looks. in this post, i dive into the surprising environmental costs of supplements, skincare, gadgets, and gear. i also share the small, everyday shifts that actually move the needle.

Ishita R Mahajan
actionableswapsactivewearinformedchoicesnontoxicsustainabilitysustainablewellness
the lore behind builtwithhabit: the leap of faith

the lore behind builtwithhabit: the leap of faith

an unfiltered look at the quiet pivots, unexpected detours, and “canon events” that shaped my path: from science and consulting to starting a skin-safe activewear brand. this isn’t just a story about business. it’s about building a brand that feels aligned with who i am!

Ishita R Mahajan
activewearbackstorybuildingabusinessearlystagefounderhighperformancejourneylorenontoxicsustainability