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Insights, stories, and practical tips on fitness, wellness, and building sustainable habits.

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the neuroscience of hobbies: what movement, creativity and play do for your brain

the neuroscience of hobbies: what movement, creativity and play do for your brain

hobbies aren’t just ‘pastimes’ - they’re biologically essential! neuroscience shows that different types of hobbies activate different neural systems, improving stress regulation, focus, emotional resilience, memory and long-term brain health. this post breaks down why your brain thrives on diverse forms of play, movement, creativity, learning, and inner work… and how the right mix can change the way you think, feel, and show up in your life :)

Ishita R Mahajan
habitshighestselfinformedchoicesneurosciencepowerofrepetitionselfcare
food across borders: how your zip code shapes your eating habits

food across borders: how your zip code shapes your eating habits

food looks different everywhere: not just because of culture, but because of policy, regulation, access and what each society considers “normal.” after living in the us, south korea and singapore + spending months in europe, i started noticing just how deeply food systems shape our health. this post breaks down the differences, the surprising insights and the habits we can learn from each region!

Ishita R Mahajan
fuelhabitsinformedchoicesnutrition
is entrepreneurship the right path for you: how to actually work with your skillset

is entrepreneurship the right path for you: how to actually work with your skillset

this blog post was inspired by a conversation i had at the bar (!)... it got me thinking about whether there are some innate characteristics that lend themselves to corporate vs. entrepreneurship! it also gave me space to reflect on my own journey: including my year and a half stint at kpmg - in healthcare & life sciences consulting - and now (and hopefully, forever hehe) building builtwithhabit!

Ishita R Mahajan
backstorybuildingabusinessearlystagefounderhabitshighestselfinformedchoicesjourneylore
challenging limiting beliefs: the six mental reframes that changed the way i build

challenging limiting beliefs: the six mental reframes that changed the way i build

the founder journey has a way of holding up a mirror: showing you not just what you’re building, but who you’re becoming in the process! these six mindset reframes have reshaped how I think about progress, self-trust, and growth; they’re lessons in patience, perspective, and remembering that discomfort is often data.

Ishita R Mahajan
backstorybuildingabusinessfounderhabitshighestselfjourneyneurosciencepowerofrepetitionselfcare
strength in progress: how lifting rewired my body, mind, and mission

strength in progress: how lifting rewired my body, mind, and mission

i never anticipated that the gym would become such a central part of my life. what started as an hour (or three!) of structure during the pandemic turned into my anchor: this is the story of how strength training shaped not just my body, but the way i live, think, and build my business!

Ishita R Mahajan
activewearbuildingabusinessfoundergirlswholifthabitshighestselfjourneylorelowtoxlivingpersonalfitnesstrainerpowerofrepetitionresistancetrainingselfcare
beyond fad diets: my sustainable & joyful eating philosophy for lasting energy

beyond fad diets: my sustainable & joyful eating philosophy for lasting energy

i really feel like food shouldn’t feel as complicated as it does right now... this post is about how i approach eating in a way that fuels strength, supports gut health, and still celebrates flavor, culture, and creativity!

Ishita R Mahajan
fuelhabitshighestselfinformedchoicesnutritionselfcare
a love letter to london: why stepping away from my desk for 3 months renewed my creativity for bwh

a love letter to london: why stepping away from my desk for 3 months renewed my creativity for bwh

i spent six weeks in london (and a month traveling around southern europe before that!): my longest stretch away from my desk since starting builtwithhabit. i thought stepping away would slow me down, but it did the opposite. this is a love letter to the city that reminded me why creativity, connection, and curiosity are just as essential to building a business as discipline and focus!

Ishita R Mahajan
backstoryearlystagefounderhabitsjourneylore
building habits that actually stick: the science behind repetition

building habits that actually stick: the science behind repetition

the secret to transformation isn’t willpower: it’s systems and wiring. in this post, i unpack the brain science behind habit formation and how i’ve leveraged it to build both strength in the gym and builtwithhabit from the ground up!

Ishita R Mahajan
habitshighestselfneurosciencepowerofrepetitionselfcare
the skin-safe fabric deep dive: what actually makes activewear low-tox?

the skin-safe fabric deep dive: what actually makes activewear low-tox?

with so much jargon on clothing tags, it can be hard to understand what fabrics we should be avoiding versus opting for! this skin-safe fabrics deep dive summarises the 'go's' and 'no-go's' in the garments space, with some insight into what we're doing differently at bwh!

Ishita R Mahajan
activewearinformedchoiceslowtoxlivingnontoxicsustainabilitysustainablewellness
the low tox living starter pack: where swaps matter the most

the low tox living starter pack: where swaps matter the most

in a world where it feels like everything is quietly toxic, i share a simple framework for making your home a little safer, one room at a time. from the kitchen to the closet, this guide breaks down red flags to watch out for and low-tox swaps you can start with today (without overhauling your entire life overnight)!

Ishita R Mahajan
actionableswapsinformedchoiceslowtoxlivingsustainabilitysustainablewellness
the truth about sustainable wellness: what your choices really mean for the planet

the truth about sustainable wellness: what your choices really mean for the planet

sometimes, wellness isn’t always as “green” as it looks. in this post, i dive into the surprising environmental costs of supplements, skincare, gadgets, and gear. i also share the small, everyday shifts that actually move the needle.

Ishita R Mahajan
actionableswapsactivewearinformedchoicesnontoxicsustainabilitysustainablewellness
the lore behind builtwithhabit: the leap of faith

the lore behind builtwithhabit: the leap of faith

an unfiltered look at the quiet pivots, unexpected detours, and “canon events” that shaped my path: from science and consulting to starting a skin-safe activewear brand. this isn’t just a story about business. it’s about building a brand that feels aligned with who i am!

Ishita R Mahajan
activewearbackstorybuildingabusinessearlystagefounderhighperformancejourneylorenontoxicsustainability